1. DOMAIN AND HOSTING
Domain
name, also known as your website address. It is important that it makes a good impression
for usability purposes, as well as for SEO. You
connect your domain name to your
hosting
provider so
that when users visit your website address, they are shown your website that
you store on your hosting account. Hosting services can cost anywhere, depending
on the kind of technology. You can usually get a discount if you purchase a
yearly plan as opposed to a monthly plan.
2. CONTENT
A content management system is a software
that is used to create and manage digital content. A good CMS will help
you maintain your site, and you don’t need much technical knowledge to use it.
You should choose a CMS that is designed for your unique needs.
3. SEO
SEO is a set of practices you apply to your website to
ensure search engines index and rank your website appropriately and then show
it to search engine users. Once your website is “crawled” by search engines, it
competes with websites that have similar content. SEO is
an extremely important ongoing process that can mean the difference between
showing up on the first page of search engine results pages.
4. Loading
speed
Being secure and having an SSL certificate installed; SSL
is the standard security technology that ensures data passed between web
servers and browsers remains private
5. Publish Quality Content
Both content quantity and freshness are important to
search engines, so it’s important that you create a plan to publish quality
articles. If
you want to rank highly in search engine results and encourage people to return
to your site again and again, you will have to update your website with new and
relevant content as frequently as possible.
6. Less Bounce Rate
“Bounce
rate” the percentage of users who come to your site and leave after having only
viewed one page . Google algorithms give higher rankings to websites that have
a low bounce rate. Your Bounce
rate should be low. It depends different Factors:
·
Page
Loading Speed.
·
Amount
of Content.
·
Graphics.
·
Layout.
·
Design.
7. Email
To make your business look professional, you’ll need a
custom business email address. For example, yourname@yourbusiness.com instantly
makes your business appear more established and credible than
yourname@gmail.com.
8. Google Map
You see, it’s all very well and good having a beautiful
website, and adding that all-important contact page to encourage your customers
to connect with you. You can even add an interactive Google Map app that will
lead them to your door. But if your customers never see your website because it
never makes it to page one of the search engine results, then all your hard
work will be in vain.
9. Graphics
Limit the use of fonts, colors and animated gifs, which
can distract and pull the eyes away from the focus of the webpage. Short
paragraphs and bullet points also make the information more scannable and
likely to be read.
10. Up
to Date
If visitors notice that your content isn’t current, then
your site loses all credibility. Continually update your site. You need to also
delete anything that’s no longer relevant. If the good information is buried,
your visitor might never find it. Remember, we’re shooting for clean and simple.
